Introduction
The loss of a loved one is one of the most profound and challenging experiences a person can endure. While funeral services provide a moment of closure, the days, weeks, and months that follow are often filled with overwhelming grief and a myriad of responsibilities. Traditionally, post-funeral support has been minimal, typically limited to a few check-ins and text messages. However, grieving families need much more than that; they require ongoing, professional support to help them navigate both the emotional and practical challenges that arise after a loss.
As a leader in preneed sales and marketing, Precoa has long been committed to helping families prepare, plan, and complete the remembrance of a loved one. Yet, after nearly two decades of experience serving families pre- and during funeral services, Precoa identified a significant gap in post-funeral support. Families were left to navigate their grief largely on their own, without the continuous guidance and care they needed. This realization led Precoa to ask, “How can we better support families grieving after the funeral service?”
The Challenge
Grief is Complex and Non Linear
Grief is not a linear process. It can strike unexpectedly, triggered by memories, anniversaries, or everyday occurrences. The emotional burden can be compounded by the practical tasks of settling estates, claiming benefits, and managing accounts—tasks that are often fraught with potential for costly mistakes. These responsibilities can become overwhelming for families already struggling with the emotional weight of their loss.
Precoa recognized that a few check-ins or automated messages were insufficient for supporting grieving families. What was needed was a comprehensive, ongoing support system that addressed both the emotional and practical aspects of post-funeral life.
The Solution: Everything After
Precoa Partnered with Noble to Create Everything After
In response to this challenge, Precoa partnered with us to develop Everything After, a groundbreaking platform designed to provide continuous, personalized support to grieving families. Everything After goes beyond traditional aftercare by offering a holistic solution that helps families manage their legal and financial responsibilities while also providing the emotional support necessary for healing.
Key Features of Everything After
Emotional Support from Expert Resources
Grief is unpredictable and deeply personal. Everything After offers a vast library of courses and content created by leading grief experts and therapists. Available 24/7, these resources include mindfulness exercises, yoga, and other skill-building activities designed to support individuals during their most challenging moments. This content is not just educational but is crafted to motivate, empower, and support users throughout their grief journey.
Personalized Grief Assessment
Understanding that grief is unique to each individual, Everything After incorporates the PG-13 (Prolonged Grief Disorder) assessment. This tool helps individuals gain a deeper understanding of their grief and allows their dedicated mental health professional to provide tailored support, ensuring that each person’s specific needs are met.
Dedicated Cognitive Behavioral Coaches
Each family is assigned a cognitive behavioral coach who offers personalized support. These coaches are available for bi-weekly face-to-face sessions and anytime messaging, ensuring that individuals have access to help whenever grief triggers arise. This continuous support fosters a strong, trusting relationship between the coach and the individual, which is critical for effective grief recovery.
Self-Guided Resources
Everything After offers self-guided video roadmaps that include writing assignments and goal-setting exercises based on the WOOP (Wish, Outcome, Obstacle, Plan) model. These resources empower individuals to actively participate in their healing process, giving them a sense of control and direction during a time when they might feel overwhelmed.
Progress and Mood Tracking
To help individuals monitor their progress, Everything After includes tools for tracking mood and overall progress. These features allow users to reflect on their emotional state over time, providing valuable insights into their healing journey and helping coaches tailor their support accordingly.
App Demonstration
Outcomes and Impact
Everything After's Profound Effect on Individuals
The introduction of Everything After has had a profound impact on the families it serves. The program has been met with overwhelmingly positive feedback, with users expressing relief and gratitude for the continuous support provided by their dedicated cognitive behavioral coaches.
Client Program Ratings
+ Program Rating: Users rated the program at an average of 4.5/5.
+ Referral Likelihood: Participants unanimously agreed that they would refer Everything After to a friend.
Client Confidence in Coaches
+ 100% Confidence in Coaches: All clients express confidence in their coaches’ abilities.
+ 100% Positive Coaching Impact: Clients believe that coaching activities will help them achieve their goals.
+ 100% Genuine Concern: Coaches are perceived as genuinely concerned for clients’ welfare.
+ 100% Agreement on Goals: Coaches and clients agree on important areas for improvement.
Client Engagement and Session Data
+ Average Engagement Every 4 Days: Regular interaction through messages, sessions, or app usage.
+ 4.5 Average Sessions Per Client: Clients typically attend multiple coaching sessions.
Client Improvement in Mental Health and Quality of Life
+ 16% Improvement in reducing difficulties in performing daily tasks due to persistent thoughts about the deceased.
+ 12% Improvement in reducing avoidance of reminders that the deceased is gone.
+ 20% Improvement in reducing emotional pain such as anger, bitterness, and sorrow.
+ 14% Improvement in reducing feelings of loneliness or isolation without the deceased.
What are clients saying?
Client Story
Conclusion
Everything After represents a paradigm shift in how post-funeral care is delivered. By combining practical support for estate management with continuous, personalized emotional support, Precoa has created a platform that addresses the full spectrum of needs faced by grieving families. As Tyler Hornibrook, Vice President of Marketing at Precoa, aptly stated, “With Everything After, these needs are now being met by dedicated cognitive behavioral coaches who walk the grief journey alongside individuals and families, allowing them to fully explore their grief without any fear of judgment. The response has been overwhelmingly positive as people share their relief and gratitude for these services. It is a real game-changer.”
This whitepaper highlights the importance of comprehensive post-funeral care and the positive impact that Everything After has had on grieving families. By offering a multifaceted approach to grief support, Everything After is setting a new standard for how families are cared for in the aftermath of loss—ensuring that they are not just remembered but supported every step of the way.
