Whitepaper: Empowering Parents to Support Children’s Mental Health through ParentGuidance.org

Introduction

Schools have long been recognized as crucial institutions in addressing children’s mental health needs, particularly in rural areas where schools often serve as the primary—if not the only—source of mental health services for children. According to the Surgeon General’s office, 20% of children require active mental health interventions, and 16% experience functional impairment due to mental health issues. However, many families face significant barriers in meeting these needs independently. These barriers include socioeconomic constraints, lack of insurance coverage, stigma, limited access to accurate mental health information, and a scarcity of available resources. Consequently, schools bear the burden of being the primary providers of mental health services for many children, despite being severely understaffed and overburdened.

Parenting itself has become increasingly difficult as more youth struggle with mental health issues, and many parents feel ill-equipped to support their children effectively. Studies show that 50% of parents worry their child is struggling but don’t know what to do, and 32% feel their child is unhappy. Additionally, there is a strong link between the mental health of parents and their children. Depressed teens, for example, are about five times more likely to have a depressed parent, and anxious teens are three times more likely to have an anxious parent. Unfortunately, mental health providers often treat teens in isolation, neglecting the broader family context that is critical to effective mental health support.

The Challenge

Schools Are Often the Frontline in Supporting Student Well-Being and Mental Health

Public schools are tasked with supporting the well-being and mental health of students, but they are often under-resourced. The student-to-counselor ratio can be as high as 787 students per counselor, making it nearly impossible for schools to provide the individualized attention many students need. Moreover, therapy is expensive, difficult to scale, and not readily available in many rural areas. Even when therapy is available, stigma still surrounds mental health treatment, and the impact of therapy often takes time to materialize, with between-session care being largely absent.

Parents, who are integral to their children’s mental health, often lack the necessary communication skills and tools to effectively support their children. They need basic information about mental health conditions like anxiety and depression, guidance on when professional treatment is necessary, and strategies to manage their own mental health in ways that support rather than hinder their children. Without these resources, parents may struggle to create secure attachments, attune to their children’s needs, and support their emotional development.

The Solution: ParentGuidance.org

Cook Center for Human Connection Partnered with Noble to Create ParentGuidance.org

Recognizing the critical role parents play in their children’s mental health, the Cook Center for Human Connection asked a pivotal question: “What if parents felt equipped to talk to their anxious child, set boundaries around social media, or even recognize signs of suicide?” To address this need, the Cook Center partnered with seasoned school channel business developers and mental health experts to create ParentGuidance.org—a comprehensive mental health program for schools to offer parents who need additional help in supporting their children’s mental health.

ParentGuidance.org is based on the understanding that by supporting parents, we can indirectly support children more effectively. By equipping parents with better skills and knowledge, they become a constant, reliable source of support for their children. The program also acknowledges the significant impact that a parent’s mental health has on their child’s well-being, emphasizing the importance of helping parents manage their own emotional struggles.

Key Features of ParentGuidance.org

A Dedicated Human Connection-Focused Cognitive Behavioral Coach

ParentGuidance.org offers families a coaching program designed to be easily scalable to meet the needs of parents and families quickly. This coaching is provided by dedicated cognitive behavioral coaches who offer personalized support and guidance tailored to each family’s unique situation.

Bi-Weekly Face-to-Face Coaching Sessions

Parents have access to bi-weekly face-to-face cognitive behavioral coaching sessions. These sessions are crucial in providing parents with the tools and confidence they need to support their children’s mental health effectively.

Anytime Messaging

Recognizing that mental health challenges can arise at any time, ParentGuidance.org includes an anytime messaging feature. This allows parents to communicate with their coach whenever they need support, ensuring continuous care and guidance.

Self-Guided Video Roadmaps and Writing Assignments

The program provides self-guided video roadmaps that include writing assignments designed to help parents reflect on and apply what they have learned. These resources empower parents to actively participate in their own and their child’s mental health journey.

WOOP Coaching Model for Goal Setting

The evidence-based WOOP (Wish, Outcome, Obstacle, Plan) coaching model is used for goal setting in each session. This model helps parents set realistic and achievable goals that are aligned with their children’s mental health needs.

Parent Mental Health Support

The program also focuses on improving the mental health of parents themselves, recognizing that a parent’s well-being is critical to the mental health of their children. By helping parents manage their own mental health, the program indirectly supports the mental health of their children.

App Demonstration

Program Delivery and Usage

ParentGuidance.org's Profound Effect on Parents

ParentGuidance.org was delivered in partnership with school district administration and staff, ensuring that it was accessible to families within their school communities. The program has seen high usage, indicating a significant need and positive reception among parents.

Parent Engagement and Usage

+ The total number of parent coaching sessions conducted so far is 3,819.

+ On average, clients send 16.8 messages to their coach

+ On average, coaches send 18.0 messages to their clients.

+ Each parent participates in an average of 4.9 coaching sessions.

+ Parents have an average of 35 total engagements throughout the program.

+ On average, parents engage with the program every 4 days through messages, sessions, or app usage.

How Parents Rate the Program

The program has been well-received by parents, with many actively referring it to others. 

+ Parents rated the program highly, with an average score of 9.18/10 for the likelihood of referring the program to a friend or loved one.

+ Parents rated the program 4.7/5 for overall program satisfaction.

Parent Confidence in Coaches

+ 100% Confidence in Coaches: All clients express confidence in their coaches’ abilities.

+ 100% Positive Coaching Impact: Clients believe that coaching activities will help them achieve their goals.

+ 100% Genuine Concern: Coaches are perceived as genuinely concerned for clients’ welfare.

+ 100% Agreement on Goals: Coaches and clients agree on important areas for improvement.

Parent Reported Improvement in Parenting Confidence and Communication

The program has shown measurable improvements in parents’ ability to support their children’s mental health:

+ Confidence in Addressing Child(ren)’s Mental and Emotional Needs: Improved by 8.98%

+ Satisfaction with Communication Between Parent and Child(ren): Improved by 5.37%

Success Stories and Testimonials

Client Stories

Quote from Anne Brown, CEO of the Cook Center for Human Connection

“We knew this was a needed resource, but I don’t know if we really knew just how deeply needed it was. Hearing stories of parents connecting with their children again, having the confidence and tools to navigate difficult conversations with the support of their mental health professional, and approaching parenting and their child’s mental health in a whole new way has been incredibly rewarding.”

Conclusion

ParentGuidance.org represents a significant advancement in how schools can support the mental health of children by empowering parents. By providing parents with the tools, knowledge, and support they need, this program addresses a critical gap in mental health services, particularly in rural areas where resources are limited. The program’s high usage rates, positive feedback, and measurable improvements in parental confidence and communication demonstrate its effectiveness and potential to transform the way we approach youth mental health.

As schools continue to be the frontline providers of mental health services, ParentGuidance.org offers a scalable and effective solution that not only supports students but also strengthens families. By focusing on the entire family unit, this program ensures that parents are equipped to be the constant, reliable support their children need, ultimately leading to better mental health outcomes for both parents and children.

Want to explore parenting support and get in touch with ParentGuidance.org?

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