The Challenge
A national trucking company was facing annual turnover rates exceeding 90%. Compensation wasn’t the only issue—drivers were walking away due to chronic stress, unmanaged mental health challenges, and a lack of meaningful support.
Despite traditional benefits like EAPs and wellness portals, utilization was low. Drivers found these programs inaccessible, irrelevant, or impersonal. As a result, the company was spending millions annually on rehires, training, downtime, and accidents caused by fatigue or impairment.
The Larger Industry Picture
The life of a truck driver is marked by:
+ Isolation: Nearly 25% report symptoms of loneliness and depression [NIOSH, 2021]
+ Addiction & Risk: FMCSA reports tens of thousands of annual drug/alcohol violations [FMCSA Clearinghouse, 2024]
+ Sleep Disruption & Fatigue: Chronic fatigue worsens both safety and well-being [ATRI, 2023]
+ Preventable Turnover: 64% of driver churn is linked to burnout, not pay [Stay Metrics, 2020]
The message is clear: This is not just a well-being issue—it’s a safety, retention, and cost issue.
Noble Health’s Model: A Performance Engine for Behavioral Health
Noble bridges the gap with an outcome-driven system that fits the reality of life on the road. Our approach includes:
Easy to Access Sessions On-Demand
+ Immediate access to licensed coaches and potentially therapists via chat, phone, or video
+ Immediate and anytime access to a digital AI-based coach
+ Sessions are scheduled around a driver’s availability, not office hours
+ No logins, no waitlists—just a real person, when it matters most
AI-Enhanced Mental Fitness Tools
+ Personalized emotional check-ins and self-guided support in the cab
+ Digital programs that support stress, sleep, mindset, and recovery
+ Early warning signals based on mood and behavior data
Strategic Reporting for HR & Safety Leaders
+ Real-time, de-identified insights on usage, engagement, and outcomes
+ Tools to demonstrate ROI and tie behavioral health to retention and performance
Layering in the Power of Health Coaching
Noble’s coaching model is rooted in a growing body of research that confirms:
Better Health Outcomes
+ Improved management of chronic conditions (e.g., diabetes, blood pressure)
+ Positive behavior changes: sleep, exercise, nutrition, and stress management [RAND, WebMD Health Services]
Lower Health Care Costs
+ Reduced ER visits and hospital stays
+ Fewer claims and lower total healthcare expenditures [RAND Corporation; SHRM]
Stronger Retention & Engagement
+ 67% of employees report higher job satisfaction with wellness programs
+ 45% say coaching and wellness programs make them stay longer
+ Companies offering wellness coaching see 50% higher engagement and significantly lower turnover [Forbes, SHRM, Willis Towers Watson]
In high-risk professions like trucking, coaching doesn’t just improve metrics—it extends careers and saves lives.
Business Outcomes Delivered
After implementing Noble’s systems, our clients have seen:
+ 22% Improvement In Depression
+ 13% Improvement In Anxiety
+ 22% Improvement in Energy
+ 5% Improvement in Family Communication
+ 5% Improvement in Family Connection
Why Noble Stands Apart
+ We don’t offer another generic benefit. We deliver a human-powered, AI-enhanced behavioral health system built for mobile, high-pressure workforces.
+ We work only with companies where we can prove both clinical improvement and financial impact.
+ Our goal isn’t just wellness—it’s retention, performance, and safety at scale.
Conclusion: More Than Miles—It’s About Well-Being
Truckers don’t just need another hotline or fitness tip. They need real support, from real humans, reinforced by smart technology that travels with them.
With Noble, trucking companies finally have a scalable solution to reduce burnout, improve retention, and protect what matters most—the people behind the wheel.
Sources
NIOSH (2021): https://www.cdc.gov/niosh/topics/truck/default.html
FMCSA Clearinghouse (2024): https://clearinghouse.fmcsa.dot.gov
American Transportation Research Institute (2023): https://truckingresearch.org
Stay Metrics (2020): https://driveriq.com
RAND Corporation Workplace Wellness Study: https://www.rand.org/pubs/research_reports/RR254.html
SHRM Wellness Coaching Report (2021): https://www.shrm.org
WebMD Health Services Outcomes: https://www.webmdhealthservices.com
Forbes (2018): https://www.forbes.com/sites/ashleystahl/2018/07/09
Willis Towers Watson: https://www.wtwco.com
