Objective
To improve the health outcomes of diabetic patients with an A1C greater than 8 by engaging them in a structured diabetic coaching and support program designed to reduce A1C levels and support weight loss.
Program Overview
The Patient Re-Engagement Program identified a cohort of diabetic individuals with elevated A1C levels (>8) and reached out to them through a multi-channel outreach strategy. The primary goal was to enroll patients into the program while exceeding industry benchmarks for engagement and conversion rates.
Strategies Employed
1. Email Campaigns
We implemented a personalized email outreach campaign targeting the identified patients. Emails included education on the benefits of the program, patient success stories, and an easy call-to-action link for enrollment.
+ Industry Benchmark: The average email click-through rate (CTR) is 3.67%.
+ Our Results: Achieved a CTR of 7.01%, nearly double the industry average.
2. SMS Campaigns
SMS was used to directly reach patients with brief, action-oriented messages, including links to enroll in the coaching program. This channel emphasized accessibility and convenience for busy patients.
+ Industry Benchmark: SMS click-through rates range from 20% to 35%.
+ Our Results: Achieved a CTR of 26.55%, aligning well within the industry standard.
3. Patient Conversion
Following email and SMS engagement, patients were invited to participate in the program. Outreach methods included both warm follow-ups with previously engaged patients and cold outreach to maximize reach.
+ Industry Benchmark: Conversion rates on cold outreach lists range from 1% to 5%.
+ Our Results: Currently, we have achieved a 6% conversion rate, with projections suggesting a rise to 10% as ongoing campaigns mature—nearly double the average.
Key Insights & Outcomes
Increased Patient Engagement:
Leveraging targeted messaging and multi-channel approaches led to significantly higher engagement rates across email and SMS than industry standards.
Enhanced Patient Enrollment:
By nearly doubling typical conversion rates, the program demonstrated the effectiveness of tailored outreach in addressing the specific needs of diabetic patients.
Health Outcome Potential:
As enrollment grows, the program positions itself to deliver measurable improvements in A1C reduction and weight loss for patients, ultimately contributing to better health and quality of life.
Conclusion
The success of this Patient Re-Engagement Program underscores the importance of innovative, patient-centric engagement strategies. By combining personalized communication with effective outreach channels, the program exceeded industry benchmarks and set the stage for meaningful health improvements for diabetic patients.
