Hi Everyone,
Today, I’m proud to share an important milestone for Noble Health, one that reflects not just the certification of individual coaches but the strength and accountability of the system behind them.
Noble Coaching has been approved by the National Board for Health & Wellness Coaching (NBHWC) as both:
- an NBHWC-Approved Continuing Education Provider, and
- an approved training site offering curriculum that counts toward National Board Certification for health and wellness coaches.
This means the Noble Coaching Institute has been formally reviewed and approved by NBHWC as an organizational provider of training, education, and professional support, not simply a place where individual coaches earn credentials.
That distinction matters.
This approval is bigger than one coach being certified. It recognizes Noble as the organization responsible for how coaches are trained, how skills are practiced, how ethical boundaries are upheld, and how quality is sustained over time.
NBHWC is the nationally recognized gold standard for health and wellness coaching. It is the only independent organization that defines national standards for coaching education, ethics, and scope of practice in healthcare-adjacent environments. Approval confirms that our curriculum, training infrastructure, and oversight meet nationally recognized standards for quality, ethics, and evidence-based behavior change.
Why This Is Important
As coaching continues to scale across healthcare, education, and employer settings, the real risk is no longer whether individual coaches hold credentials—it’s whether the organizations behind them are accountable for quality.
Without system-level standards:
- Coaching quality becomes inconsistent
- Ethical boundaries can blur
- Oversight becomes reactive instead of preventive
- Organizations take on unnecessary clinical, reputational, and compliance risk
NBHWC approval addresses this by validating Noble not just as a service provider, but as a standards-aligned training and education organization.
For our partners, clients, school districts, and employers, this means:
- Coaching quality is system-driven, not personality-driven
- Training, supervision, and support are built into the model
- Ethical boundaries between coaching and therapy are clearly defined and enforced
- Human judgment and professional accountability remain central as we scale
Protecting Human Connection at Scale
At Noble, we’ve always believed in something simple but essential:
People don’t change because of tools; they change because another human shows up with skill, presence, and accountability.
Technology plays an important role in our work, but it is never the point.
It should support insight, consistency, and access, not replace human judgment or relationships.
Our NBHWC-approved Coaching Operating System reflects this belief:
- Coaches develop skills through live practice, feedback, and supervision
- Assessments and data-informed conversations, they do not replace them
- Technology supports training and reflection, while humans retain responsibility
Coaches develop skills This balance protects what matters most as we grow: trust, safety, and real human connection.
Reducing Risk and Building a Durable Moat
One of the greatest risks in coaching isn’t intent, it’s inconsistency.
When training is informal, outsourced, or content-only, quality erodes as programs scale. Organizations become dependent on individual style or institutional memory, and risk increases.
By earning NBHWC approval at the organizational level, Noble has taken a proactive stance:
- Standardizing how coaches are trained and supported
- Anchoring our model in nationally recognized competencies and ethics
- Creating clear accountability for quality across the system
This doesn’t just reduce risk, it builds a durable moat around quality, trust, and credibility. Our training infrastructure, supervision model, and standards alignment are difficult to replicate and increasingly important as scrutiny around coaching and AI-enabled health solutions grows.
Clear Scope, Strong Boundaries
It’s also important to be clear about what this approval does not mean.
NBHWC approval does not turn coaching into therapy, nor does it expand our scope into clinical treatment. Instead, it reinforces:
- Ethical coaching practice
- Evidence-based behavior change frameworks
- Strong, explicit boundaries between coaching and therapy
This clarity protects clients, coaches, partners, and the organization itself.
Looking FOrward
As expectations rise around oversight, ethics, and accountability in coaching, we’ve chosen to lead—not react.
By grounding Noble in NBHWC standards today, we are building a company that can scale without losing its humanity, grow without cutting corners, and reach more people without compromising quality.
This approval affirms a simple truth that guides everything we do at Noble:
People change through people.
Technology should support that work, not replace it.
And standards exist to protect trust, outcomes, and human dignity.
Warmly,
Eric Red
CEO, Noble Health